The Idolmaster: Cinderella Girls

November 2011 (14 years ago)

~20k

daily players

The Idolmaster: Cinderella Girls is a Japanese free-to-play simulation video game developed for the Mobage social network platform for mobile phones. It was first released for feature phones, and compatibility was later on extended to iOS and Android devices. The game is based on The Idolmaster franchise, and features a cast of new idol characters. The story in Cinderella Girls follows the career of a producer in charge of leading and training prospective pop idols to stardom. Its gameplay follows a collectible card game format in which each idol is represented as a card, which the player may use to form a unit of idols to train in lessons, take to jobs, and compete against opponents.

Estimated Daily Players

~20 thousand

We estimate that The Idolmaster: Cinderella Girls has currently around 20k players daily.

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The Idolmaster: Cinderella Girls is a long-running mobile/social idol management game launched in 2011. It remains notable in Japan with an active niche fanbase, regular events, and ties to the broader Idolmaster brand, but is well past its peak popularity. Its daily active players are likely in the tens of thousands, supported by ongoing in-game events, but fallen off from earlier years. Not an MMO, as it lacks persistent world and massive real-time multiplayer interactions.

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