ROBLOX

September 2006 (15 years ago)

Roblox is a massively multiplayer online game platform created and marketed toward children and teenagers aged 8–18. It allows its users to create their own virtual world using a variety of objects, in which they or other members may enter and socialize within. Games created on Roblox can be scripted using a sandboxed edition of Lua 5.1 to affect events that occur in-game and create different scenarios. The company's main source of revenue comes from users buying Robux, the virtual currency of the platform, which can be used to purchase items for the player's avatar, or microtransactions in players' games. Roblox also earns revenue from users purchasing "Roblox Premium", a monthly subscription which gives players special benefits and a Robux stipend for each month subscribed.