Generals & Rulers

VS

The Lord of the Rings: Rise to War

Generals & Rulers is a niche indie strategy game released in 2019 by a small developer. As a strategy title from a less prominent studio, it likely never achieved a large mainstream player base and, over four years post-launch, its active daily users are expected to be low—likely around 100. There is no persistent world or large-scale multiplayer typical of MMOs.

The Lord of the Rings: Rise to War is a licensed mobile RTS/strategy game by NetEase, released in late 2021. While initial launch interest was strong thanks to the IP and solid marketing, typical player retention for mobile strategy games stabilizes at a lower active base over time. NetEase titles perform well in Asian and international markets but generally see gradual decline after 2-3 years. As a mobile-focused, session-based game (not a full persistent MMO), it likely maintains around 70,000 daily active players globally by mid-2024.