Farm Merge Valley

VS

The Lord of the Rings: Rise to War

"Farm Merge Valley" is a relatively recent (late 2022) web-based game from CoolGames and Zynga. Zynga has strong experience in casual and social games. The merge/farming/simulator genre appeals to casual and idle game audience, but typical browser game daily activity is lower than for mobile-native hits. A moderate estimate for a midlife web-browser farming game from a major casual publisher is about 10,000-20,000 daily players.

The Lord of the Rings: Rise to War is a licensed mobile RTS/strategy game by NetEase, released in late 2021. While initial launch interest was strong thanks to the IP and solid marketing, typical player retention for mobile strategy games stabilizes at a lower active base over time. NetEase titles perform well in Asian and international markets but generally see gradual decline after 2-3 years. As a mobile-focused, session-based game (not a full persistent MMO), it likely maintains around 70,000 daily active players globally by mid-2024.