Farm Merge Valley

VS

Legends of IdleOn

"Farm Merge Valley" is a relatively recent (late 2022) web-based game from CoolGames and Zynga. Zynga has strong experience in casual and social games. The merge/farming/simulator genre appeals to casual and idle game audience, but typical browser game daily activity is lower than for mobile-native hits. A moderate estimate for a midlife web-browser farming game from a major casual publisher is about 10,000-20,000 daily players.

Legends of IdleOn is a well-known idle MMORPG created by indie developer LavaFlame2, released in late 2020 and available on multiple platforms (PC, Android, iOS). While it is not developed by a major studio, the game has remained popular within its niche, fueled by regular content updates and a dedicated player community. Given its cross-platform support, ongoing development, and its distinct idle MMO format, a daily player count in the 25,000–40,000 range is typical for active indie MMOs of this scope about 3-4 years after launch.