Farm Merge Valley

VS

Ingress

"Farm Merge Valley" is a relatively recent (late 2022) web-based game from CoolGames and Zynga. Zynga has strong experience in casual and social games. The merge/farming/simulator genre appeals to casual and idle game audience, but typical browser game daily activity is lower than for mobile-native hits. A moderate estimate for a midlife web-browser farming game from a major casual publisher is about 10,000-20,000 daily players.

Ingress is a location-based augmented reality game developed by Niantic and initially published with support from Google in 2013. Although it was popular at launch and influenced later Niantic games like Pokémon GO, its user base has declined over the years. However, it still maintains a niche, dedicated player community. Given its age and the presence of ongoing events, current daily active players are likely in the 20,000–40,000 range.